Dental marketing without advertising expert Helmut Flasch is a dental e-marketing consultant and founder of the award-winning Un-Advertising strategy program. The Un-Advertising program is an effective dental marketing strategy used by non-profit organizations, businesses, and media entities. Individuals will market for you for free consistently and continuously instead of you having to advertise for yourself or seek another dental PR company for additional dental newspaper advertisements services. Mr. Flasch, the dental advertising strategy expert, speaks about how being a “jolly good fellow” can help business owners such as dentists or doctors, attract more new patients in a very inexpensive way by getting the community and community leaders to promote (refer) your practice without ever having been patients themselves.

Something that is relatively new to the scene is the social media network. Let’s gear it towards public relations and how to get press releases. As you probably saw on the video on my site, media is not the almighty advertising source for your dental advertising . It is true, media is powerful and getting media is something you want. . But do not put all your eggs in one basket when it comes to getting your own free press, there are many other community leaders who can give you publicity without going directly through media sources. Social networks are one of those other options . How do you make use of social media to add more to your internet dental marketing?

Previously, one would need to find a reporter and try to get an article out of a local newspaper. Now, reporters are actually disappearing. I personally think that there is a chance that in our lifetime, reporters will have more or less disappeared.

Either way, they are less important now. Why? You can go directly to the public through online social media networks and it is as powerful as a press release printed by another paper. I am not saying that this trend of online exposure can replace the New York Times, but most likely if you are for instance, a dentist, you are not getting into the New York Times anyhow for your local community news. It is more the smaller papers in your area that will print your story and they are still important, in spite of more news being ‘reported’ on the internet. .

The social media, however, gets you directly to the customer. How is that happening? There are many social media websites. Facebook and Twitter are just two and there are hundreds of other ones that are broadcast and are basically syndicated radio stations, only on the internet. When you go and put your information on these social media sites, it travels by itself without any real ‘reporters’ needed to pass on your information. Social media sites are even where today’s reporters are going to look for information Even if the main stream media don’t pick you up, there are key players in these communities and in many fields. These key players are bloggers and you will be going on those sites, with a blog and they distribute your information through their own community of followers which could be hundreds or thousands. Also, the public at large goes there. This new way of internet public relations doesn’t mean the old way is gone but the reporters are going to those sites to look for what is “cool” right now, and that makes sense. Instead of getting a sales pitch from a public relations agent, they are using social media to see what the community is beating the drums for these days.

Whether you are a dentist and would like to use free resources for your dental marketing, or a restaurant owner wanting to get your news to more people in your local community, use social media sites ( videos, articles sites etc) to publish your news.

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Dental marketing without advertising expert Helmut Flasch is a dental direct marketing specialist and founder of the award-winning Un-Advertising strategy. The Un-Advertising strategy is an effective dental affiliate marketing technique used by non-profit organizations, businesses, and media entities. Individuals will market for you for free consistently and continuously instead of you having to advertise for yourself or seek another dental PR company for additional dental SEO services. Mr. Helmut Flasch, the dental web advertising consultant, speaks about how being a “jolly good fellow” can help business owners such as dentists, attract more new patients in a very inexpensive way by getting the community and community leaders to promote (refer) your practice without ever having been patients themselves.

A question many of my clients ask is “How much of my particular income should go over to marketing? What is a standard marketing budget?” Experts are constantly researching and analyzing what the standard is. Where they get their data about what is ‘right’, I don’t know and 99.9% is incorrect. How much do you spend on marketing? How much do you spend on dental website marketing? Answer: As much as it takes to get your business to move up!

Even if it costs you six times what you are making now, you need to market. Am I joking? I am absolutely not joking. Do you usually need that? No, not really. But then again maybe yes especially if you are making little money right now. That is what it will take.

Several times, I have been around the world and studied some business while working for other companies. I realized that the successful companies do not ask what their budget for advertising should be.

The point is, the successful people just market more. It’s a little bit like when you are sick. How much of the doctor’s bill should you pay? When I started my business, how much money did I make? Zero. How much did I spend on marketing? It didn’t matter, whether I spent $400 or $4000 it was more than what I made because I made nothing.

I had a client, a dentist in Los Angeles who spent a tremendous amount on marketing when he started off.

Flyers, coupons, internet dental marketing, stuff like that. He became my client 12 or 13 years later.

At that point in time, he was no longer sending out any flyers, coupons etc. So I asked him why he had stopped and whether the advertising was not effective. He said that it was effective and it had brought new customers in.

He said that he did it in the beginning to get people in but then he gave reasons why he shouldn’t be spending so much on advertising anymore and he heard from other “experts” on what to spend on dental marketing and that is how he adjusted it. He then paid for my help and I had him start marketing again.

There are, however, tremendous amount of ways out there for dental advertising and internet dental marketing where the cost is so little that anybody can afford it. You can inch your way up.

Successful healthcare and dental practice improvement has to include marketing methods that can get lots of good patients into the door without expensive advertisement. Traditional healthcare and dental marketing tends to be restricted by only internal marketing or external advertising.

Yet, it is more and more true that most health care and dental practices that do advertising exclusively are throwing their hard-earned money out the window. They might increase the total collection but virtually never the bottom line.

The reason is plain : advertising is hardly noticed and definitely not believed. The amount of advertising in this and other countries is way up, but for most small business owners it means less and less profits.

Here are some of the roadblocks you will need to overcome while advertising:

1) If your advertising message only talks about the benefits of your services and your experience and which school you went to, you will sound alike with your competitors’ messages. Patients cannot choose easily among services which are similar.

2) . People do not find ads credible . Your prospects already expect you to say, “We have the latest technology”, “We are service-orientated”, etc.

3) Ads have little staying power in creating deep impressions. The next month you stop advertising, no one will remember you. Out-of-sight means out-of-mind fairly swiftly.

4) Your prospects are bombarded by 5000 advertising appeals a day. You are attempting to get your message heard in an overcrowded marketing environment. Thus advertising cost goes up and ROIs go down.

Problems of dependence of customer referrals and networking:

5) Many offices depend on patient referrals as their primary source of new patients, but depending only on internal marketing alone could not help you to break through business income plateaus. Especially in a bad economy, most offices find their new patient referrals going down or at best staying below a ceiling. Patients are dropping doctors due to loss of jobs and insurances.

6) Networking meetings and luncheons to stimulate patient referrals from other doctors and related businesses are too time-consuming. You can send your staff to bring small gifts to another doctor’s office to thank them for referrals but how many ‘let’s-bring-em-bagel’ trips can you make to ALL the possible referral sources? This time-consuming and costly ‘gift-giving’ will eventually dead-end for most – due to not enough time for the doctor and for the staff to do.

What is the solution? ‘Un-Advertising’ resolves the above problems.

Un-Advertising is about getting other organizations, media, business owners and health care professionals etc in your community to say how good you are, instead of you having to promote yourself.

Piggyback your messages onto other organizations’ existing communication lines to their public. It is like hooking onto a high speed train to travel to your destination rather than trying to build your own railroad and train!

This strategy builds trust and reputation very quickly in the community without advertising and the best of all, it does not require the budget as in traditional advertising.

To get your prospects to see you, you need a ‘spark’ – something that makes your prospects noticing you instead of your competitors.

Without this spark, there is no fire that could ignite – thus no wind can spread this non-existing fire! Advertising is the wind and doing advertising without first establishing a position or perception which was put in people’s minds by other sources than you will be a waste of dollars.

Your message must be believed, it must build trust, increase customer loyalty and make your practice stand out from your competition, especially in bad economic times.

Remember: Healthcare and dental advertising can help get new patients and grow your business but if you do not wish to waste money in your healthcare and dental marketing efforts, you must include establishing trust and reputation in a broader and cheaper way. And that method is called ‘Un-advertising’. There are numerous articles on this subject.