The following applies to all people in this country and on this planet, even though my experience mainly lies in helping dentists in dental marketing and have also helped doctors and small business owners to become financially successful in their businesses, the problems and solutions talked about are severely applicable to everyone.

First let me share with you my fundamental belief:

When a person observes an incorrect matter — regardless whether it is just his viewpoint — he better makes his observation known and put his energy towards righting the wrong.

Commonly this can only be done by making the rest of the group aware of what is happening and help them fixing the situation for them.

One should also simply not support the entities who have caused the wrong.

This is what Gandhi did – just stop playing “those people’s games”. Don’t participate, don’t support what you do not wish to support and the situation will right itself eventually.

I believe that one must stand up for such things regardless of immediate personal or family danger.

Does it sound radical and dangerous?

Of course, one could lose it all – especially financially — as for instance some doctors, who have disagreed with the FDA and started treating patients with holistic or alternative medicine, have had their licenses being revoked.

The current attempt to hijack the country – even the world – and its people in it – is modern financial slavery and lives will be destroyed by those who are doing the destroying. This is far more devastating than any bad FDA regulations or any bad government insurance regulations even though those things are part of the hijacking and are forerunners.

To survive, perhaps only survive in a literal sense, you will need a lot of cash.

I did not quite believe I would ever say such a thing so heavy, but there are huge economic indications that the dollar will collapse, your real-estate will be worthless and if you have loans on it you better make truckloads of money to keep it or let it go and buy – with cash — a new one.

The U.S. is in such bad financial shape that we currently have a deficit of 13.3 trillion! If Americans were taxed 100% of their income it still wouldn’t be enough to balance the budget. With the so-called ‘economic recovery’ beginning to lose steam, Americans will soon experience a major decline in the purchasing ability of their savings and income.

What can a small business owner do?

Sell a lot more of what you have to the people (about 15 – 25 % who will still be able to purchase your services.) and sell a lot more NOW.

Now, actually if you think about it – making money – selling your services or products when others can’t always has and always will be the most important thing.

Economics at any level is simple – make more than you spend.

Even though cutting back on expenses has its value at times, but at any times you MUST – absolutely MUST — know how to set yourself apart from the competition in a big way, shine more than the competition, shout louder than the competition, – in short be seen better than the competition, be perceived better and more likable than the competition.

Especially in the period of this great economic recession, making your products and services well-known and well-accepted is the most important factor of surviving financially well.

These principles are always at play to determine who are winners in the business world – but they are paramount when times are real hard.

Building a better mousetrap – meaning providing better service as a doctor or in any field — is NOT what will achieve domination of your business sector.

Being seen, liked, trusted, and thus being endorsed by the community at large whether they have ever been clients or patients, will be just about the ONLY thing you can do to insure the survival in the next two to eight years.

Stop thinking that there is nothing you can do and that you have NO choice but can only make money when times are good (most people never do as you might see yourself that after the last best decade of economical advancement, most people – doctors included – have not achieved superlative financial wealth).

Please also do not think that you must also suffer in your business because your peers are telling how their new customers are down.

History has shown that during hard times, huge amount of super rich people and companies have been created.

When the going gets tough, the tough gets going is something you will have to do – if you wish to survive. Get on the ball!

Only 2 – 5 % of people business owners or doctors will ‘do something about it’ as is shown in history.

Again, the best asset anyone can have is not real estate, stocks, 401k’s, health insurances – not even gold (even though better than the previous items) – the best asset is your ability to produce something and have the ability to sell it well to your prospects.

Whether you are a business owner or a dentist, smart business and dental practice management begin with knowing how to get lots of people buying from you with smart marketing strategies that are fitting for the slow economy.