The assumed goal of the dentist:
You want to double your dental practice and double your net income without spending an arm and a leg on expensive dental practice marketing, you also want to have a bit more time for yourself and family and overall get some satisfaction and recognition out of being a doctor! Maybe you want to create some residual income which continues whether you practice or not and which will continue for your children or grandchildren!!
The Number One problem which prevents that:
A large, steady stream of new qualified dental patients!
But dental practice marketing that is needed to create such a large, steady stream of new qualified patients presents a major problem because marketing cost are so high that sufficient marketing is usually not possible for most doctors or any small business:
“One must market to make money but one does not have money to market!”
(It is a perfect catch 22!)
UN–ADVERTISING and all its unique dental marketing components are the SOLUTION:
UN–Advertising reaches the exact people or group of people you want to reach! We set you up with a turnkey Infrastructure which keeps working year in and out!
After being able to contact hundreds of thousand of people over and over again, then there is however another challenge:
And that is that one’s message must stick out. One must be able to differentiate one self from the competition, who all sound/look disgustingly alike.
Differentiation is a task which cannot possibly be achieved with a message which says, “ I am a good doctor, I have new machinery, I graduated in this or that great college, I perform this and that service” etc. Every doctor blows that horn – no doctor ever says he has bad education, bad and out-dated equipment etc. Besides people cannot evaluate the expertise of a doctor just as you the doctor has a problem evaluating an accountant, lawyer, business consultant, car mechanic etc. People also do not, as doctors think, value or appreciate or understand this new machinery you have just bought and are the “only” one in the city or state with it. No they don’t!
The solution is a humanitarian message of being a person first and then a doctor:
A message which builds the image of a lovable, caring person whom one can trust with any issues and subsequently with issues of health.
Patients do not have as much distrust of whether a doctor knows what he is doing professionally (he is after all licensed) but they do wonder whether he cares, or whether he recommends treatment best for them or best for the doctor’s pocket. (Yes, you have the same trust issues than evaluating the car mechanics – like it, believe it or don’t – you do have ‘trust issues’, created by the sensation-hungry media & the sue-hungry lawyers!)
Un–Advertising will build the trust needed for potential dental patients to remember your name in a positive way long before they ever had a need for your service:
The Seven Un–Advertising Dental Marketing Strategies which accomplish the above:
There are seven major areas which our UN–Advertising dental patient marketing program brings you new patients and/or retains existing patients as well as creates completely new income streams. All of which work in synergy and they have the same effect than the Power of Compounding — double a penny next day and double those two pennies the next day and then double those four pennies…. and do that for 30 days. You would have over 11 millions of dollars! That IS the power of synergy! This is the power of UN-Advertising!
Most people only experience compounding in the negative way when paying interest rates, but with the Un–Advertising program you actually can reverse the dwindling spiral.
- Community Referral — Referral from influential people in your community whether they are your patients or not!
- Doctor Referral – you can get referrals from doctors who may not be clinically linked to you and yet they will refer!
- Patients Relations — also called the Patients Recall Program
- Patients Referral – how to have patients referring to you without asking for referrals!
- Staff Hiring and Training– Establishment of a simple UN-Advertising dental office marketing regimen for staff which they can implement and follow easily. Staff will be more productive and better utilized towards improving the income of the practice!
- Extra Profit Center — Capturing new trends in the medical industry which if missed, will once again let other people take control of your income.
- Management Systems for Owners — Can your practice make money while you are away? We will show you how!
Get your tailor-made proposal here.
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